From "going global" to the adoption of AI, learn about what is driving decision making in China marketing this year.

“Cash is king!” That is a phrase that hasn’t aged well. In China, at least, cash is rapidly becoming obsolete.

Inspired by likes of Nobel Laureates Marie Curie and Tu Youyou, NASA mathematician Katherine Johnson and business leader Sheryl Sandberg, the number of female role models who have made significant contributions in the fields of science, technology, engineering and mathematics (STEM) is on the rise.

VR, AR, AI, 5G, machine learning and robots... These trendy words in the tech world are nothing new to Generation Z.

The Chinese economy has been hit hard by the resurgence of COVID-19 this year. While pandemic control and prevention has become a regular part of life, the role of the digital economy has become even more prominent. So, what are the prospects for the digital economy? And, will it become a new driver to boost the country’s economy? In short, although the digital economy plays a limited role in driving short-term GDP growth, it does have a promising future in China.

In the digital era, enterprises will transform into more borderless platform organisations and traditional management thinking and methods will be confronted with big challenges.

Time has put both companies and individuals into the torrents of the digital age. Digital technologies are transforming our activities at an astonishing speed and in ways that we could never have imagined.

The nature of China’s reaction to the virus outbreak has opened new perspectives on how business operates in the country. Here, we take a look at how COVID-19, Chinese society and the digital economy have interacted during the crisis.

Why is it Shanghai, instead of any US city, that is home to the largest number of Starbucks stores? Why is the century-old brand Coca-Cola still vibrant? According to Fang Yue, Professor of Economics and Decision Sciences at CEIBS, the answers to these questions have a lot to do with creating customers and generating value for them. How can businesses create customers by leveraging the power of technology? How can they tap and meet customers’ real needs? Professor Fang Yue offered his insights.

Manufacturing companies dominated Fortune Magazine’s first list of the 500 most profitable US companies in 1956; in stark contrast the latest ranking in 2018 is dominated by internet companies. The digital revolution is clearly transforming the way the whole world does business.