On February 24, 2025, The Case Centre, the world's leading repository of business case studies, announced the winners of its annual Awards and Competitions. "POOK Technology: How AI Drives Business Value and Productivity Enhancement" by CEIBS Professor of Decision Sciences and Management Information Systems Tan Yinliang and Case Researcher Liu Geng won the Outstanding Case Writer: Hot Topic 'Generative AI, business and society' category. CEIBS was the only Chinese business school recognized in this year's competition, highlighting its contributions to advancing AI integration in business.