With the service industry playing an increasingly important role in China’s economic transformation and upgrading, innovation in traditional services and the development of enterprise service management are expected to serve as new sources for growth. In step with these developments, the Service Excellence Forum 2019 was co-hosted today by CEIBS and École hôtelière de Lausanne (EHL) at CEIBS’ Shanghai campus. The forum drew more than 300 participants, including entrepreneurs, business executives, as well as other experts and academics from the service industry, for discussions about the innovation and future of the service industry.